![]() ![]() ![]() This was shortly after the release of Universal’s The Bionic Woman, which was a spinoff from the hit show The Six Million Dollar Man. Marvel created She-Hulk out of the same mentality during the height of The Incredible Hulk’s popularity on CBS three years later. Worried that a competing publisher might try to sell a female derivative of Marvel’s most famous character, Marvel Comics Publisher Stan Lee came up with a plan to park the Spider-Woman trademark with Spider-Woman #1 in 1977. Spider-Woman, while part of this trend, also had strong roots in a different commercial interest: intellectual property. For example, Marvel created Luke Cage to sell more comics to Black readers The Cat to sell more comics to girls and the cast of Giant-Size X-Men to sell more comics internationally. But the true impetus for this was more often than not commercial instead of creative. ![]() Marvel, Spider-Woman, and the legendary lineup of Giant-Size X-Men including Wolverine, Storm, Nightcrawler, Colossus, and more. Marvel took it as a sign to diversify their lines throughout the decade, introducing many new characters like Luke Cage, Shang-Chi, The Cat/Tigra, Hellcat, Ms. Flagging sales meant that huge flagship titles like Spider-Man and Fantastic Four slipped into low numbers that hadn’t been seen since a decade before. The early 1970s were a rough time for the comic book industry. ![]()
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